The organisation creates valuable moments and would like to realize this for people living in small-scale care centres
Consumatics conducted observations at six care centres. These results were combined with information from a literature study and interviews with people involved. The results were presented to JDEP and their relations. Concept developer Pim Pelser of Brandvitamins coordinated a brainstorm session and, using all this gathered information, he created the Carista concept. This concept was tested at two relations of JDEP and shortly afterwards JDEP launched the Carista.
A Carista is a volunteer who creates a valuable and warm moment for residents by serving coffee and tea with care and attention. They use a special Carista-box for this, which contains games, music and stories of the past. Sander van der Linden, Marketing Director of JDEP: "The study immediately showed that the combination of good coffee and tea with attention from the Carista makes a positive difference. I’m exceptionally pleased that we were able to contribute in this special way.