95% of our behavior is subconscious, Consumatics helps organizations tap into its power
95% of our behaviour takes place subconsciously and is driven by environmental triggers. As a professional, it is essential to understand and anticipate this. Consumatics makes the subconscious visible through scientific research. Together with you, our experts apply this knowledge, which makes for better experiences, greater loyalty and improved results.
Over sixty environmental factors decide how people subconsciously feel and behave. Examples are scent, use of colour, lighting and music, but also the demeanour of your employees. Finding the right mix is crucial in order to get your message across and give the customer or employee a good feeling. But how do you know whether your mix has the desired effects? That is where Consumatics comes in! A team of driven experts from the worlds of psychology, business and even neurobiology applies the most innovative research methods with a single purpose: to offer consumers and employees an even better experience. And, if we’re not mistaken, that is your goal too! So let’s join forces! Firstly, we obtain insights through mystery visits, literature reviews, experiments and OSQAR. Next, we inspire through presentations and inspiration sessions, and finally, we implement insights through our consultancy and interim work. A win-win for both the consumer and the organisation is always the first priority.